Certainly, Google has the hammer to make us all use Google Plus. Since its roll out on the 28th June 2011, the social network has come a long way. It’s just over a month, and Google Plus has to boast around 25 million users (which is in fact the biggest reason you should join).
Whether you are an online marketer wanting to grow your business or a tech expert, you can’t afford to ignore Google+ (or Google Plus). However, many people are still asking: ‘Why the heck should I use this social network?’
Since it’s just the beginning of the so-called Facebook competitor, most of the people haven’t been able to soak in the numerous features that it has to offer. Even if you are an early adopter or even a seasoned user, you may fail to perceive all the functionalities and features of Google Plus.
To make things clearer, let’s have a look at why the social network is witnessing an exponential growth.
It Has a Sleek User Interface
The first thing which catches a user’s attention is the UI of Google Plus. If you are already using the social media platforms, you must be aware of its sleek appearance. Unlike other social networks, Google Plus has come up with its own unique, simple and powerful character.
Most of the users are attracted towards using Google Plus, because they can’t simply ignore the top-notch UI design. In fact, the user interface looks much more refined than other Google created products.
The ‘Circles’ Feature is Communication Relevant
One of the finest features that Google Plus has introduced is its Circles. The concept of Circles is derived from the idea of ‘people having different circles of friends’. With this awesome feature, users can easily segregate different groups of people in their network.
That means, you can create multiple groups of people putting them into different Circles as per your requirements. Your co-workers can go into one Circle. Your family can belong to another Circle. Your business partners can be put into yet another Circle.
What Google Plus Circles feature actually aims to achieve is making communications more targeted and relevant. You can easily share a piece of content with just one Circle while leaving out others. That makes online marketing more focused.
‘Hangouts’ is an Awesome Group Video-Chat Platform
Another key reason which compels people to jump onto the Google Plus social platform is the Hangouts features. The impressive platform allows 10 people to engage in a video chat at a time. With the help of Circles, you can now create relevant groups of people and invite them to a video chat on Hangouts when you want. Another addition is that those who have joined the video chat on Hangouts can also view a YouTube video together.
There’s a Browser-based Photo Editor
The photo feature on Google Plus has been powered with the same technology which drives Picasa. If you want to have a look at photos recently uploaded by your friends, all you need to do is click the photo tab. The best part of the photo feature is that you can also edit the uploaded pictures from the browser itself. Whether you want to add contrasts or effects, the browser-based photo editor helps you do it right from Google+. In addition, you can easily cross-process or rotate the photos according to your specific requirements.
‘Sparks’ is a Good Content Recommendation Engine
If you want to find the most relevant articles or videos in a particular category, you can use the ‘Sparks’ feature. By default, Sparks lists a couple of suggested topics which you may want to explore (Cycling, Fashion, Movies, Recipes, Soccer, Android, Robotics etc).
The suggested topics on Sparks, however, don’t limit you. You can explore just any topic which comes to your mind. Once found, you can easily recommend it to your friends on Google Plus. You can also set your preferred Sparks to your left navigation for easy accessibility for the next time.
‘Huddle’ and ‘Instant Upload’ are Unique Mobile Apps
Google+ mobile apps are quite easy-to-use. Huddle is a fine group texting feature while Instant Upload has the ability to synchronize your captured images with the desktop. All the pictures get stored into a private album, from where you can conveniently share them with your friends.
Whether you want to post updates, have a look at others’ updates and +1 the content shared by your friends, Google+ or Google Plus has a cool mobile interface for accomplishing it all at ease.
Better Privacy Options are the ‘Primary Focus’
Every part of your Google Plus account can be saved according to the level of privacy you desire. Whether it’s the profile page or other features page, you can choose what you want to display to different groups of people. Photo album settings, Circles management, network visibility, email notification editing or mobile notification editing – there are cool privacy options for each of them. Google just hits the nail on the head this time in terms of privacy.
What more features would you want Google to introduce in the near future? If you are already a Google Plus user, please don’t forget to mention your personal experiences about using this social network.