The Ultimate Guide to Google+ (or Plus) Marketing

by Obaidul Haque on November 27, 2012

Are you ready to beat out the competition at Google+ marketing?

You might be in love with Facebook and Twitter. But can you ignore Google Plus? Of course, not! If you are an online marketer, Google+ (a social network by Google) is here to help you improve your SEO, deliver targeted messages and establish connections in an industry you cater to. In one of my recent posts, I talked about why every marketer should use Google+. The social network has around 250 million accounts and 150+ million active users. You should be surprised to discover that the maximum number of Google Plus users access the platform via mobile devices.

There are many more interesting stats to prove that Google Plus is a lot more than being only a destination site. The growth of this social network has been tremendous over the last few months. And it continues to grow. More and more features are also being added to this platform for even better business marketing.

So, how do you get started with Google+? How are you going to engage the audiences as you use this platform? Most importantly, how should you use this ever-growing social network to achieve success with your online marketing efforts?

Well, there are many more questions like these. Below, I’ve tried to answer most of them. Educate yourself, and get better at Google+ marketing!

Know the Basics

Fundamentals of Google+ [Google]
Learn about the different features of Google Plus including profile, circles, photos, events, hangouts, mobile and local. [There are videos to help you grasp the basics quickly, so don’t miss to watch them.]

What is Google+ Really all About? [StateofSearch]
As many of us may think, Google Plus is not rolled out to compete with Facebook or even kill it. The main aim of Google behind launching this platform is to integrate all its product using the power of data. Know the details of this project.

Top 10 Google+ Features [Dummies]
To enrich your experience of using Google Plus, you’ll need to know about all the different features of this platform. Here, you’ll learn about ten different features that make Google+ a special social network.

Essential Google+ Features for Business Marketing [Unbounce]
Know about six important features that play a vital role when you are out to market your business online. Appended to this article is an infographic (by TopRank) that sheds light on who is using this social networking platform.

Setting Up Your Google+ Account

How to Set Up a Google Plus Profile [WordTracker]
If you haven’t created your Google+ account yet, this article will walk you through all the steps that you need to follow. [Having a Google account is essential to get started with the Google+ sign-up process]

Google+: Set Up Your Profile [YouTube, Google]
Watch a video tutorial that provides you with a step-by-step guide on how to set up your profile on Google Plus.

10 Steps to Create an Awesome Google+ Profile [AlmostSavvy]
Another article on setting up your G+ profile successfully.

Why Use Google+ for Business/ Online Marketing

Why Your Business Needs to be on Google+ Now [SearchEngineWatch]
Find out why all businesses must pay attention to Google Plus and what advantages you can get by creating company pages along with some useful tips and recommendations for using the platform effectively.

Google+ for Business [ChrisBrogan]
This is an interesting infographic which shares different thoughts on what Google+ can do for businesses. As you consider the marketing points mentioned in this infographic, you’ll understand why you shouldn’t make any more delay in joining the social networking platform as a business.

Is Google+ the Ultimate Content Marketing Platform? [CopyBlogger]
Content marketing is a powerful technique to expand the online presence of just any business. When it comes to using social media platforms, content always takes the centre stage. So, find out why Google+ is one of the best content marketing platforms that you can use to take your business to new heights.

Why Every Marketer Should Use Google+ [HelloBloggerz]
There are many advantages that are unique to Google+ as far as marketing a business via this platform is concerned. Get to know about some of the biggest reasons that should compel you to start using Google Plus as an online marketer before it’s really too late (along with some tips to get started).

Setting Up Your Google+ Business Page

How to Set Up a Google+ Page for Your Business [SocialMediaExaminer]
To market your business on Google Plus, you’ll need to create a business page. Having a personal profile on this social network is essential before you start to create a page for your business, brand or services. If you already have a profile on the social network, you can follow the steps in this article to create your company page.

How to Set Up a Google+ Brand Page [Mashable]
This is a nice tutorial to follow if you are yet to create your company page on Google Plus. Added to this tutorial are also examples of some of the most popular Google+ brand pages including those of Barcelona Football Club, Burberry, Cadbury, Fox News and Good Morning America among others.

13 Cool Examples of Google+ Brand Pages [DreamGrow]
It’s always a good idea to learn from others and get better. Here, you’ll find thirteen good examples of G+ brand or business pages, discover how others are doing it and gather some ideas to provide your own page with an extra edge.

10 Brands with Great Google+ Pages [Econsultancy]
Here’s a list of ten brands that were the early adopters of Google Plus, have well-designed business pages and are getting the most out of their business marketing efforts. Find out how their brand pages are among the best.

Using Google+ for SEO

Google+ SEO [BlindFiveYearOld]
This is one of the most detailed guides that you can use to understand how the use of Google Plus can affect your site’s search engine rankings. Right from Google+ search, Google Plus pages, search algorithm, G+ content and G+ brand page optimization, you’ll find almost everything that falls under Google+ SEO.

10 Tips to Take Advantage of Google+ for SEO [SEOmoz]
If you are ready to dominate the search results with your web properties, you’ll find this article very useful. Use these ten tips for using Google+ to take your search engine optimization efforts to the next level.

How Google’s +1 Button Affects SEO [Mashable]
Though Google’s +1 button looks similar to Facebook’s ‘Like’ button, it’s actually not. And it’s no more a mystery to users as it was when in the beginning. Today, it plays a vital role in the Google search rankings of your sites. Find out how?

How to Set Up Google+ Authorship [SearchEngineJournal]
Not many businesses are aware of what Google authorship is all about and how they can use this technique (of attributing content to actual authors) to improve the search engine results of their web properties (read online businesses). This article walks you through the steps that you need to follow to set up G+ authorship.

Building Engagement

4 Ways to Improve Your Google+ Engagement [SocialMediaExaminer]
Most of the small businesses and users complain that they are unable to engage their audience on Google Plus. If you are one among them, this article helps you with four effective ways to enhance Google+ engagement.

5 Tips for Managing Your Google+ Community [SEOmoz]
Engagement actually means building a community of loyal followers around your brand. If you want to engage your audience quickly, you shouldn’t miss to have a look at these five highly useful tips. Bolster your social strategy right now!

How Brands Engage their Fans on Google+ [Circled]
There are several ways to effectively interact with your fans or followers on Google Plus. Find out how some of the most popular brands (such as NASA, Intel and Pepsi) interact with their fans on their G+ pages and apply those tactics to create engagement among your own audience.

11 Ways to Build an Engaged Community with Your Google+ Page [ThinkTraffic]
Use these 11 ways to start creating engagement among your Google+ audience and building a community that helps you to take your business to the next level. At the end of the article, you’ll find some bonus tips on managing Twitter and Facebook from your Google+ dashboard.

Best Practices (More Tips & Guidelines)

Content Marketing Best Practices: 3 Steps for Google+ Success [ContentMarketingInstitute]
While using Google Plus for content marketing, you’ll find these 3 best practices extremely useful. The article talks about how to build your presence, develop an online community and promote your content.

Cadbury’s Top 5 Best Practice Tips for Google+ [Econsultancy]
Cadbury is one of those brands that have achieved tremendous success with Google Plus marketing. Be ready to gather the nuggets as the social media manager from Cadbury shares five best practices for using G+ effectively.

How to Achieve Critical Mass on Your Google+ Page [Business2Community]
Follow these best practices if you want to reach a point where liner social network growth turns into exponential. It’s that stage where your fans can’t simply resist to connect with your business or brand.

12 Google Plus Marketing Tips from the Pros [SocialMediaExaminer]
Listen to twelve social media experts (such as Mari Smith, Jeff Korhan, Ben Pickering etc) as they share some of the most valuable secrets to achieving success with your Google+ marketing efforts.

5 Tips for Using Google+ to Boost Your Marketing [SocialMediaExaminer]
With these five simple (yet effective) tips, you can give your business almost an instant boost on Google Plus and expand its online presence.

Do You Need More?
Well, I really hope that this list contains almost as much as you’ll need to know about Google Plus marketing. I spent a good amount of time putting together this list, pulling in some of the best articles from around the web. If you still come across something valuable on using Google+ as an online marketer, please let me know. Provided it’s up to the required standard, I’ll make sure it secures a place in the list.

Please feel free to comment.

This post was written by...

– who has written 252 posts on Hello Bloggerz.

Obaidul is a professional SEO, freelance writer, guest blogger and online marketer. Owner of HelloBloggerz.com, he works with a wide range of clients from all across the globe and helps them expand the online reach of their businesses. Music is like oxygen to him. He can be reached via Google+ or Twitter.

{ 1 comment… read it below or add one }

Atique IT December 14, 2012 at 11:20 am

Intelligent marketing tips for social media marketing especially Google plus marketing. Those tips help for us that ultimate marketing. Thanks for your Google marketing tips.

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