Most business fan pages on Facebook are struggling to be heard these days. Facebook, the most powerful social platform has become an integral part of internet marketing today and every business is focusing to build fan base through their customized business fan pages. Recently, Facebook has brought some major changes to their algorithms and the new EdgeRanking system controls the visibility and reach of your page and content. Let’s focus on the strategies that can help you get more Facebook fans and engage them more into your business.
Give below are five expert tips on interacting with Facebook fans and double the number quickly.
Tip #1. Deliver High Quality Worth-sharing Content
Nowadays, Facebook only emphasizes contents that are useful, attractive and engaging. The new algorithm considers Facebook sharing as the most powerful rank enhancer, where comments stand on the second place and likes come at last. Facebook analyzes the effort required to take an action and evaluate accordingly. If you include infographics, high definition multimedia into the contents, the users will be more attracted to you and share your fan page spontaneously.
Before you share anything with your fans, ensure the content demonstrates the highest possible quality by all means. This will certainly enhance the number of organic visitors and spontaneous interactions. You can hire professional graphics designers and content developers to ascertain the quality.
Tip #2. Promote Your Facebook Page (Paid and Free)
Facebook is now possibly the most popular platform for advertising to the business owners. Even before you create a fan page, you should prepare a promotional strategy to get Facebook fans. You can promote your business page manually in relevant groups and pages or, you can advertise about your page on Facebook. Nowadays, Facebook offers different methods of paid promotion on the website.
Facebook is an expensive Paid Per Click solution for any business today. However, advertising on Facebook worth the PPC rates as these advertisements bring targeted and high-conversion visitors. But you must consult with a paid SEO expert to prepare a budget for your business company and lay the outline precisely. At the same time, you have to encourage the existing fans to share your words and be heard to a bigger network of friends.
Tip #3. Optimize Your Page for Mobiles and Tablets
In several statistics researchers have showed about 70 %of the users log into Facebook from the mobiles, tablets and other portable devices. Facebook has already started working on this and they’re continuously optimizing their pages for the mobile devices and different operating systems accordingly. You can let Facebook app developers help your business in these situations or hire an expert coder too.
Optimizing these business pages into more user-friendly engaging platforms is the necessity as the future of internet networking will certainly be more oriented towards portable devices. Few small fixes can improve things a lot and make your fan pages more engaging and interactive. Once you have optimized the page, don’t forget to test-run the page.
Tip#4. Offer Discounts, Special Promo Deals and Run Contests
Apart from the regular contents, infographics and informative facts, you should also prepare something for special occasions. This will simply boost up the sales and enhance visibility to a larger audience. Many Facebook app developers have designed specialized contest apps, discount platforms and other productive tools. You may also prepare strategic planning to offer special discounts, promo deals and run contests.
Several paid apps and websites have been assisting the online businesses to run promotional contests, discount seasons and similar events. You have to be creative and highly focused to professional customer service. Planning these marketing strategies should be done even before you launch the fan page.
Tip #5. Use Facebook ‘Like’ Button and Plugins
In several analytical reports, the researchers have revealed that about 25 percent likes, shares and comments are made through website like buttons and plugins. These attractive buttons and HTML plugins also receive attention from the customers visiting your official business website. The loyal customers will refer more clients through their Facebook profiles and that’s another Fan generating technique.
Are you struggling to get Facebook fans for your business page? You must be missing something and need to reorganize the plan to get better result and double the revenue. Feel free to comment.