Online video marketing can instantly generate a lot of exposure for your brand. In a recent post, I share some tips on how to create an effective video marketing strategy. In this post, I’m going to share some cool tips on how you can successfully market your videos on YouTube (the largest video sharing platform on the web). But before that I would like you to have a look at the current YouTube statistics so you may be fully convinced.
More than 3 billion videos are viewed on YouTube every day.
Youtube’s demographic is pretty huge (18-54 years old).
The uploading rate on YouTube is 35 hours of video/minute.
YouTube mobile gets 13% of the total daily views.
YouTube boasts 800 million unique visits every month.
Now that you have these staggering statistics in hand, it’s time to start marketing your videos on YouTube. Given below are seven essential steps that you can follow to make the most of your video marketing.
#1. Address the Audience’s Needs
If you know who your ideal customers are, you can achieve success in marketing your videos on YouTube. All you need to do is find out what your target audience is actually looking for. Once you have identified the customer requirements, you can create engaging videos to provide answers to their queries.
Great video content may include -
Solution to a specific problem (that your audience is facing)
Your personal experiences (from which people can learn something useful)
An insightful interview with an industry expert
A clear demonstration about a product
Answers to frequently asked questions (FAQ)
While marketing your videos, you might face stiff competition on the YouTube channel. However, you can easily leave the competition behind if you are focused on creating truly compelling videos for your target audience. So, devote adequate time to creating the videos.
#2. Short-Length Videos are Sexy!
Another important marketing strategy is to keep your YouTube videos short and simple. Though you can upload videos as long as 15 minutes on this social network, it’s always advisable to make them no more than 5-6 minutes. This is due to the fact that most of the people get bored with long-duration videos (before the entire information is actually passed on). That’s why you need to learn how to say more (and make an impact) in less minutes.
#3. Don’t Forget the SEO Part
Doing SEO for the videos you upload on YouTube is something you can never ignore. After all, you want your videos to be found on search engines. If people can’t find your content, all your effort will be wasted. Do some keyword research so that you know what phrases to target. Include the most important keywords in the title and the description of videos. In addition, you can add tags to your uploaded videos to enhance the SEO (and make the most of your marketing efforts).
#4. Promotion is Key
Don’t just upload your videos on YouTube and sit waiting. This is a common mistake that many marketers make. In fact, you need to put in as much effort in the promotion of the video as you did while creating the same. Your marketing efforts will be fruitful only when you share the content on other popular social media channels where you have already built a strong presence.
In terms of YouTube video promotion, you can –
Email the content to your friends, co-workers, colleagues
Post it on your company website/ blog
Share it on Facebook, Google Plus, Digg, StumbleUpon etc
Tweet the video link
Allow embedding for other users
#5. Be an Active YouTube Participant
You can enhance the level of engagement only when you actively participate at YouTube communication yourself. Don’t fall asleep after uploading your videos on the YouTube channel. Engage with others. Find content that’s similar to yours. Find people and businesses that are associated with your niche industry. And start subscribing to their YouTube channels. Favorite the content that you like. Send friend requests. Get engaged, if you want to get the most out of your video marketing efforts.
#6. Upload More Videos
If you want to achieve YouTube marketing success, you need to be very consistent with your efforts. Uploading only a couple of videos won’t bring you results that you actually want to see. The traffic (as well number of views) that you generate on YouTube will vary depending on the frequency of video uploads. Therefore, you should continue uploading as many marketing videos on this social networking channel as possible. However, don’t let the quantity of videos (that you produce) affect the quality of the content in any way.
#7. Measure Your Efforts
Determine what things you actually want to measure. Did you upload videos to generate online sales? Did you upload them to drive traffic to your blog or company website? Did you choose this marketing technique to enhance your brand image? Depending on your purpose, you will need to use different metrics. Undoubtedly, YouTube Insights is a powerful tool to measure where you are actually headed in your online marketing campaign.
If you have any questions or doubts, please feel free to share them in the comment section below. I’ll be happy to answer.