Anybody who plans to attract lots of organic traffic to their blog or website can never ignore the potential of an intelligent keyword research. If you target the wrong keywords, you’ll end up wasting both time and money. By paying some careful attention to proper keyword researching, however, you can easily have your site found and attract traffic from major search engines. There’s no denying the fact that ranking a website or blog needs an investment of time and effort.
While conducting your SEO keyword research, you need to choose only those keywords that are profitable, generate a good amount of traffic and help you stay ahead of the competition as well.
But before you start with your research on potential industry-related keywords, you need to reject the most common SEO myths. So, what are those myths exactly?
SEO is all about Google.
It will take a couple of years to generate organic traffic.
SEO is only for one time.
Higher Google PR (PageRank) translates to higher search rankings.
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Now, that you rejected all those SEO myths, it’s time to know how you should conduct your keyword research so you can survive the search engine competition and continue attracting traffic to your site for a longer period. Given below are 7 vital tips on doing your SEO keyword research.
#1. Have Patience
Certainly, proper keyword research is a time consuming process. If you lose patience, you can easily end up choosing the wrong keywords and send traffic to your competitor’s website rather than yours. If you are really serious about ranking your site in top searches, you should first prepare yourself to devote a good amount of time and effort.
#2. Obtain Real-World Industry Knowledge
Good industry knowledge is the foundation stone of keyword research. By increasing your knowledge about your business and the industry you cater to, you can be sure of your aspirations. The more you know about the industry, the more powerful your keyword research can turn into.
#3. Use Keyword Tools
There’s a wide variety of keyword tools that you can use for the research. What’s more important is that you know how to use them efficiently. There are both free and paid tools that you can use for keyword research. A good idea is to use free keyword tools that Google offers. If you are using Google Keyword Tool, you should first read how to use it to get keyword ideas. In any case, don’t depend on just a single tool for the research. Using multiple tools enables you to target a maximum number of potential keywords.
#4. Study Your Competition
Before you step in to fight, you should be aware of the level of competition. In order to conduct your SEO keyword research effectively, you should find out who you are actually going to compete it. For any set of targeted keywords, you need to look at the top ranking competitor websites. Once you know what they are doing, you can fine-tune your strategy to perform better.
#5. Value is Relative
This is, in fact, one of the most important tips that you need to consider while doing keyword research. What works for one business may not work well for you as well. Don’t try to blindly target only those keywords which your competitors are targeting. Find out what works best for you!
#6. Be Realistic
All you need is to attract plenty of traffic to your website from major search engines. However, it’s very important to be very clear about the aspirations that you have from your site. Most importantly, you need to be very realistic about what you expect. If you target only high volume keywords, you may not be able to rank at the top (depends on your site’s authority). The best idea is to start with targeting localized and long-tail keywords. So, make sure you analyze your SEO strategy really well.
#7. Keep Tracking Results
Tracking keywords which bring traffic to your website or blog is an important aspect of the research. You need to keep a close watch on keywords for which you site ranks high. By analyzing the search engines traffic data (organic visitors, total number of organic search visits, keyword diversity), you’ll know where you need to improve. Regular organic traffic tracking provides you with fuel to conduct more advanced research and helps you fine-tune your SEO strategy to increase conversions on your site.
Appropriate keyword research is inevitable if you want to improve your site’s search rankings and generate maximum organic traffic. Be ready to devote the amount of time and effort that it requires. Carefully select the keywords that you want your site to optimize for. And follow the above mentioned tips to make your research really fruitful.
Please feel free to share your views and tips. The comment section is all yours!