The good old days of link building are over. If you participate at link schemes, purchase links or manipulate anchor text, you can easily make search engines suspicious. No matter how much the rules of link building change, links (or backlinks) have still got to play a crucial role, as far as the SEO of your website or blog is concerned. With relevant, highly quality and authority links, you can improve the SE score of your site pretty quickly and obtain better search rankings.
If you have enough budget to invest in your website, this ‘either-or’ situation is nothing to worry about. You can invest in both, content creation and link building. However, a limited budget might lead to confusion, for many.
If you think in terms of Google (or other major search engines for that matter), both high quality links and high quality content are important when you want to rank your site at the top of search engines. However, top quality content has more significance than links or backlinks. Creating superior quality content should always be at the top of your priority list if you wish to dominate Google.
Frankly speaking, investing in ‘more content’ is better than investing in ‘more links’. One of the biggest reasons behind this is that link building is no more the same number’s game as it used to be a few years ago. Today, you need to acquire only those links that are relevant to your niche, have diversity and carry good search engine authority. Usually, a link building professional or agency is more focused towards generating a large number of backlinks for your website or blog.
But it doesn’t work that way anymore.
Investing in content creation, however, is the best strategy that you can use to generate more inbound links over time, naturally. By hiring a blog writer or content writer, you can create content in numerous forms including blog posts, articles and guest posts among others. You can also have your content writer provide you with essential materials to feature via videos or slideshows.
Therefore, effective content marketing can help you generate a much greater number of backlinks over time than you would ever acquire by hiring a link building agency. Most importantly, all the links that you generate by creating good content will always be natural, treated by search engines with great respect and love.
“Content is the biggest influence on rankings. As much as things have changed in SEO, especially over the past two years, some things remain a constant. Content in all of its forms is what will drive you to success”, says Mark Jackson, CEO of Vizion Interactive.
When you hire a blog writer or content creator, one thing that you should never miss is to make them aware of your objectives and goals. No matter how much experience your hired content writer carries, you must always find time to guide them so that every piece of content that you get created hits the nail on its head.
Before you plan to invest in content creation, it’s crucial to work out a content strategy so that you can reach your target audience on a bigger level. You can plan it out with your hired content writer or blog writer as well.
Some of the most effective forms of content that you can create include –
Social media content
Press release content
Product review content
In any case, you shouldn’t forget to identify who your target audience is. Keywords should be wisely targeted. At the same time, you should keep a close watch on the top performing pieces of content so that you know what works best and what doesn’t. That’s what content marketing is all about.
Please feel free to share your opinions on this topic.