Google search algorithms are changing continuously. To keep pace with the changing SEO algorithms, it is important to follow the latest ranking guidelines. First of all you need to admit the fact that there’s no magic formula to improve the search ranking of a website. To achieve high rankings in major search engines like Google, you need to put in a good amount of strategic and well-targeted effort.
If you witnessed the impact of the last Google Panda or Google Farmer update, you should be clear that long-term keyword survival isn’t quite easy. Well, let’s have a look at some the best SEO practices which you can follow to quickly get high rankings for your site in Google.
Provide the Spider with Fresh Food (=Quality Content)
Google spider (Googlebot – the search bot software used by Google) is always hungry for food (read information) which tastes good. If a site owner wants to entice search spiders to visit their site repeatedly, they should produce fresh, unique and engaging content.
The uniqueness and freshness matters much more that the quantity of content that you publish on your website. Earlier, site owners could easily rank high in Google by uploading a high volume of content at a time.
Now the story is different. That means it’s better to have just 15 quality content pages on your website rather than having 50 pages which contain poor quality content. Therefore, focus on providing quality in order to rank high in Google quickly.
Acquire Links from a Variety of Quality Sources
While building links for your site to improve rankings in Google, you should choose a wide range of quality sites. Diversity in link building is highly significant if you want to establish your site’s authority on the internet.
While you try to get backlinks from various sources, you should also assess the quality of sites from where you want the links.
To make sure you choose high quality sites for link building, you should look at the crawling frequency, quality of content, online reputation and the social media authority of the linking site.
Ensure Your Content Gets Good Social Media Sharing
While searching on Google, you must have seen multiple real-time search results. Recently, Google launched its new social network called Google+ or Google Plus. Social media sharing of your content is vital not only to reach out to your target audience, but also to improve the rankings of your site.
To maximize the social media sharing of your content, you should –
Craft short, provocative and keyword-rich headlines
Produce motivating content
Provide expert opinion, views, analysis etc
Publish Top 10 lists, How-to guides etc
Re-post interesting content
Avoid Excessive Display of Ads
If you have been paying heed to latest Google announcements, you must have heard that sites with excessive ads are considered of poor quality. That means even if you site publishes quality content, displaying abundant advertisements can easily hurt your overall search engine rankings.
Apart from avoiding too much advertising, website owners should also make sure that the displayed ads only enhance the value of the content. Matching ads on your site can improve a site’s keyword rankings as well as receive the maximum number of clicks from visitors.
Utilize Keyword Tools to Target Relevant Keywords
Getting high search rankings also entails plenty of keyword research. If you want your site to rank in the top SERPs list, you should use multiple keyword tools to bolster your SEO campaign.
Recently, I wrote a post on Free Google Keyword Tools. Reading this article will educate you on the several keyword tools that Google offers users at no cost. Each of these keyword tools has its own unique value. You can use one or more of these tools according to your specific requirements.
Top Google rankings translate to plenty of lead generation, which can immediately propel your business to the next level. Pay some serious attention to the content and link building strategy of your website, if you want to see the dawn of the day. Optimize your site both for search engines as well as people.
If you want to add a couple more tips to the above list, please feel free to share them in the comment section below. Also don’t hesitate to discuss any of the above mentioned points further, in case something is not clear.