With the competition getting only tougher, just everyone intends to get their website at the top of Google SERPs. No matter how great your website looks, all that ultimately matters is whether people are able to find it. A little optimization here and there can’t pull your website to the top of Google result pages. In order to get your site found on Google, you need to act according to an effective action-plan. But do you know what strategies you should follow to get better visibility for your website on Google?
Given below are some of the most important tips that you can use to take a strategic approach towards getting better rankings for your site.
Know Your Customers
Even if you ask Matt Cuts (the much popular Google engineer) about higher site rankings, he’ll advise you to know your customers first. Once you have located your target audience, you should find out what search terms they might use to find a similar product or service as yours. If you want to get your website ranked at the top of Google, you need to think what they are going to type to find your site. Many people don’t even have the keywords (on their pages) which they want to rank for. So, don’t make such mistakes.
Find Out What Your Competition is Doing
Competitive intelligence is the key to getting higher rankings on Google. Unless you are aware of the kind of competition you will face, you won’t be able to plan an effective SEO strategy. Try to find out the strategies that you competitors are using to get top rankings in Google SERPs. Identify the gaps (missed opportunities) and gear up to fill them out.
Conduct Keyword Research
After you have done some research on your competition, it’s time to do some keyword research. An extensive or advanced SEO keyword research can prove to be quite an eye-opener. You may find some potential keywords (or additional keywords) that you were actually missing out initially. Don’t only chase short keyword phrases, as targeting long-tail keywords can result in a higher rate of conversion. Use appropriate keyword tools to conduct the research.
Optimize Your Website for Search
So, your keyword research is over, right? Well, now you need to do some optimization to get your website found on Google. There are both on-page optimization and off-page search engine optimization techniques that you can use for better site visibility. Follow the best SEO practices for optimization. If you use spammy or black-hat SEO techniques, you have a higher risk of getting your site banned by Google. So, play safe!
Submit Your Sitemap to Google
Having a sitemap is very crucial to keep search engines well informed of the webpages on your website. Create a sitemap quickly so that Google can easily index all the important pages that you have on your site. You can directly submit this sitemap to Google.
Get Inbound Links
If you want your website to be found on Google, you should devote adequate time to inbound link building. Search engines like Google treat inbound links as a key algorithm to gauge the overall quality of a website. Definitely, link building takes time. But if you are ready to devote the amount of time it requires, you can quickly achieve higher search rankings. If you can’t do it yourself, it’s always advisable to hire a legitimate link builder.
Avoid Duplicate Content
Duplicacy is a website’s biggest enemy. As a website owner, you should try to avoid Google’s penalty for having duplicate content at all costs. Don’t create multiple pages with similar content. Even if two pages have small differences in terms of the content, they are considered as duplicates. Duplicacy can also occur in the form of Meta tags (identical titles and Meta description). Thankfully, there are multiple keyword tools that you can use to avoid duplicacy on your website.
Free tools to find duplicate content include –
Don’t Ignore People
Though SEO is vital to get your website on Google, it’s not the only thing that you need to focus on. Don’t ever ignore people. Google considers a lot of other factors for the top ranking procedure. Google simply aims at returning people results that the latter can be fully satisfied with. So, the best idea is to optimize your website both for search engines as well as people. Sites where people spend more time viewing more pages are considered to be of high quality by Google. Make sure you don’t compromise on the quality of the content that you produce.
Are people able to find your website while searching on Google? Please feel free to share your views on better search engine visibility in the comment section below.