This is my second post on using Pinterest for business purpose (the first post is here). Since this visual pinboard is being adopted by a wide range of businesses at an alarming rate, I couldn’t resist to bring you yet another post around the same topic. Over the recent months, several brands and small businesses have organized different types of contests on Pinterest. Obviously, these contests are aimed at marketing, creating brand awareness and engaging the target audience.
If you too are planning to launch a contest on Pinterest and enjoy the benefits, given below are five tips that you can use.
#1. Decide Whether You Really Need It
Pinterest is fast emerging as an excellent tool to boost one’s business. However, there are certain industries that can get maximum benefits by marketing via this visual bookmarking website. Some of these include wedding, art and crafts, fashion, travel and real estate. With the use of some creativity, you can make Pinterest work for many different types of businesses as well.
Launching a contest on Pinterest is an excellent idea for brands. But before you decide to organize such a contest, you should first of all go through the terms that Pinterest has outlined. Going through these policies will make you aware about various content-related issues and how you can use this visual pinboard to the best of your business interest.
#3. Choose the Right Type of Contest
As a small business, you should be very clear about what type of contest you would actually like to launch. Different brands are running different types of contests to engage their audiences.
Key examples of such contests include –
Best Pinboard – Rewards the user that creates the best pinboard
Most Repins – Rewards the contestant with most number of repins on their specifically created pinboards
Sweepstakes Entries – Chooses winners by way of a random draw
Which one do you want to go with?
#4. Make the Contest Rules Clear
Small businesses or brands should pay careful attention to creating rules and guidelines for a specific type of contest on Pinterest. It’s a good idea to list all the rules on a specific page on your company website. Users should be able to know and understand that your contest is a legitimate one. Since Pinterest is still a new platform, users are vulnerable to falling prey to scams.
#5. Promotion is Key
For a higher response rate or engagement, you should also remember to promote the contest via different channels. You can use several popular social media channels (where your business has a presence) to let your target audience know about the Pinterest contest. You can also write a post regarding the same on your business blog.
Several businesses or brands are already benefiting from running contests on Pinterest. You can also have a look at some of the contests launched on this social networking platform. Brands like Stylebistro, Loobalee, SimplySoles, TeachHub and Homes are a few examples you can check out.
So, are you ready to organize a contest on Pinterest for marketing purpose? Please don’t hesitate to speak your mind in the comment section below.