The No.1 Ingredient for Writing Better Blog Posts!

by Obaidul Haque on February 14, 2013


What’s the biggest secret to writing better blog posts?

In one of my recent posts, I talked about how you can keep blog readership growing. In this post, however, I would like to draw your attention towards something that’s closely related to establishing a good readership for your blog – ‘writing better blog posts’. No matter how effective a blog strategy you have worked out, you’ll always need better blog writing to make it work.

If you conduct a Google search with the search phrase ‘write better blog posts’, you’ll come across tons of posts each of which will advise you to pay attention to things like ‘writing directly to the target audience’, ‘writing killer titles’, ‘making your writing scannable’, ‘choosing the right length for a post’, ‘spending some time editing’ and ‘avoiding industry jargon or confusing words’ among others.

But is that all?

Even if you are able to keep all those tips at the top of your mind while writing, you may not be able to write better blog posts. Surprised?

In the course of my blogging career, I have made quite a few mistakes. And I think it’s OK to make mistakes as long as you don’t repeat the old ones. I have written lots of posts (i.e. guest posts) for others’ blogs. In fact, I have been writing for others long before I started my own blog. Whether you are writing a post for someone else’s blog or writing for your own, you should be able to write better blog posts. Though you need to focus on many important things to be able to craft a blog post that your readers will love to read, talk about and share, there’s one essential ingredient that’s above all of those tips that you have read so far on better blog writing.

So, what’s that #1 ingredient?


If you give me a minute (and pay attention), I’ll explain.

Almost all types of writers (whether fiction writers, memoir authors or online writers) turn to research for ‘writing to make an impact’. Even when you want to write from your own personal experience, you’ll feel the need to do some research to fill in the gaps and answer some questions. Conducting adequate research allows you to make your writing stronger, and better.

Solid research makes writing better, because –

It assists you to get the facts straight.
It helps you to answer some important questions.
It allows you to fill out the holes.
It gives you more ideas to implement.
It makes you aware of the language your audience uses or likes.
It informs you of what’s missing and what’s next.

Above all, good research makes your writing credible. Yes, this is in fact the biggest benefit that blog writers achieve through well-researched writing. While conducting research, you also come across some of the most valuable resources relevant to the topic that you are writing about. Then you can go on to cite those useful resources (articles, videos, blog posts, books etc) in your blog posts. By doing this, you provide your readers with an excellent opportunity to further explore a specific topic thus creating real value. This is where you start to earn credibility.

When you are running a blog, coming up with interesting topics or content ideas is like the show that must go on. Thankfully, the web features plenty of resources that you can use for conducting research to write better blog posts. Apart from search engines (the most basic tool for doing research on the internet), there are directories, web forums, social media platforms, video sharing sites and PPT presentation sharing sites that you can go to for researching your selected topics or getting ideas for future topics.

As a responsible blog writer, however, you need to choose the resources wisely so that you don’t misinform the target audience in any way.

How much time do you spend on research for writing blog posts? Please let me know your views, opinions and tips.

This post was written by...

– who has written 252 posts on Hello Bloggerz.

Obaidul is a professional SEO, freelance writer, guest blogger and online marketer. Owner of, he works with a wide range of clients from all across the globe and helps them expand the online reach of their businesses. Music is like oxygen to him. He can be reached via Google+ or Twitter.

{ 9 comments… read them below or add one }

Patricia Weber February 15, 2013 at 1:28 am

This is quite validating. As an introvert I love to research and I’ve often wondered when I blog, is this going to help. Thanks for minimizing my doubt in the process! Inspiring blog post.


Obaidul February 15, 2013 at 3:41 am

Thanks for your visit, Patricia! :)


D. Dixon February 15, 2013 at 5:41 pm

That is so true. It doesn’t have to be something long and formal. I did a quick research on getting my Twitter account suspended and that blog post was one of my most popular. It was an impromptu case study and I was shocked by how many people really tuned into it. So I totally agree! Thanks so much for posting


Obaidul February 15, 2013 at 5:58 pm

Glad you liked it, Dixon.


james February 19, 2013 at 4:47 pm

Really great tips. another great resource for research that most people forget about is the public libraries. I don’t know how libraries are everywhere, but around here, we have an extensive public library which is a great place to find information on just about any niche you want.


Obaidul February 19, 2013 at 4:51 pm

I agree with you, James. Thanks for your comment.


Jeff Cox February 24, 2013 at 1:10 pm

Great advice. Most of my blog posts have come from my own personal experiences, good, bad or otherwise. I will definitely keep your advice in mind for my future articles, and hopefully this will help add greater value to my readers.

Quality post. Well done.


Obaidul February 24, 2013 at 1:17 pm

Glad you liked it, Jeff. Thanks.


Emily Bernstein April 27, 2013 at 5:18 pm

Obaidul, I appreciate your article…I gleaned several things from what you said that I will use on my next article….I also am going to refer a friend who is just starting to blog. He is in need of your advice…thanks again for your clarity in this article.


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