In one of my recent posts, I talked about how you can keep blog readership growing. In this post, however, I would like to draw your attention towards something that’s closely related to establishing a good readership for your blog – ‘writing better blog posts’. No matter how effective a blog strategy you have worked out, you’ll always need better blog writing to make it work.
If you conduct a Google search with the search phrase ‘write better blog posts’, you’ll come across tons of posts each of which will advise you to pay attention to things like ‘writing directly to the target audience’, ‘writing killer titles’, ‘making your writing scannable’, ‘choosing the right length for a post’, ‘spending some time editing’ and ‘avoiding industry jargon or confusing words’ among others.
But is that all?
Even if you are able to keep all those tips at the top of your mind while writing, you may not be able to write better blog posts. Surprised?
In the course of my blogging career, I have made quite a few mistakes. And I think it’s OK to make mistakes as long as you don’t repeat the old ones. I have written lots of posts (i.e. guest posts) for others’ blogs. In fact, I have been writing for others long before I started my own blog. Whether you are writing a post for someone else’s blog or writing for your own, you should be able to write better blog posts. Though you need to focus on many important things to be able to craft a blog post that your readers will love to read, talk about and share, there’s one essential ingredient that’s above all of those tips that you have read so far on better blog writing.
So, what’s that #1 ingredient?
If you give me a minute (and pay attention), I’ll explain.
Almost all types of writers (whether fiction writers, memoir authors or online writers) turn to research for ‘writing to make an impact’. Even when you want to write from your own personal experience, you’ll feel the need to do some research to fill in the gaps and answer some questions. Conducting adequate research allows you to make your writing stronger, and better.
Solid research makes writing better, because –
It assists you to get the facts straight.
It helps you to answer some important questions.
It allows you to fill out the holes.
It gives you more ideas to implement.
It makes you aware of the language your audience uses or likes.
It informs you of what’s missing and what’s next.
Above all, good research makes your writing credible. Yes, this is in fact the biggest benefit that blog writers achieve through well-researched writing. While conducting research, you also come across some of the most valuable resources relevant to the topic that you are writing about. Then you can go on to cite those useful resources (articles, videos, blog posts, books etc) in your blog posts. By doing this, you provide your readers with an excellent opportunity to further explore a specific topic thus creating real value. This is where you start to earn credibility.
When you are running a blog, coming up with interesting topics or content ideas is like the show that must go on. Thankfully, the web features plenty of resources that you can use for conducting research to write better blog posts. Apart from search engines (the most basic tool for doing research on the internet), there are directories, web forums, social media platforms, video sharing sites and PPT presentation sharing sites that you can go to for researching your selected topics or getting ideas for future topics.
As a responsible blog writer, however, you need to choose the resources wisely so that you don’t misinform the target audience in any way.
How much time do you spend on research for writing blog posts? Please let me know your views, opinions and tips.