Guest posting is one of most wonderful things that could ever happen to the world of blogging. It feels good when you are featured as a guest author on someone else’s blog. At the same time, receiving guest posting requests on your own blog makes you feel you are getting noticed. As a matter of fact, guest blogging or guest posting is an activity that brings benefits to both the guest author and the host blogger (that publishes guest posts).
But there’s a saying – ‘Too many cooks spoil the broth.’
If you think from a host blogger’s point of view, there are definitely many benefits of publishing others’ guest articles on your own blog.
By allowing guest authors, you –
Bring variety to your own blog
Get an opportunity to network with fellow bloggers
Improve the SEO of your blog
Get more traffic
Allow yourself to take a break
Provided you are able to make the guest authors strictly follow your guest blogging guidelines, you can achieve many benefits.
But there are some rules of the thumb as far as blogging is concerned. Every blog has its own character by which it identifies itself in the midst of millions of blogs that exist out there. While blogging effectively, you are also advised to maintain a consistent tone across all the blog posts on your blog so that readers can identify with you quickly.
Are you able to stick to a specific tone when you allow too many guest authors to write for your blog?
‘Having too many guest authors on your blog can turn readers off. Mostly, it is the blogger’s personality and writing style that keeps readers coming back. When there are more guest posts than posts by the lead blogger the tone of the blog can alter easily’, says a blogger named Arethia.
Do publishing too many guest posts on your blog, therefore, mar the true essence of your blog? Does it spoil your blog’s unique character?
The frequency of publishing guest posts varies from one blog to another. Definitely, there’s no problem in allowing guest authors to write for your own blog occasionally. If you publish your own blog posts on your blog every day, it may be fine to feature a guest article from another niche blogger once a week or at the interval of every two weeks. But the actual problem begins when the frequency of guest posting increases and you start to publish 3-4 guest posts every week while your own writing gets sidelined.
The flow of thought is then disrupted.
On the other hand, the quality of the content can be easily compromised if you get obsessed with publishing guest posts by different guest authors, one after another. In a bid to feature more and more content on your blog and keep it growing, you actually start to ruin the quality and harm its SEO.
Tips & Warnings
Even if you allow guest authors on your blog from time to time, you really need to develop an effective editorial strategy. First of all, you need to become very selective about the guest posts you feature on your blog. While accepting guest posting requests, you should always keep in mind the quality of content on your blog, its particular tone of writing and its unique identity.
Many times, it happens that a guest author has no idea about keywords or search engine optimization at all. So, there articles have almost zero value as far as the SEO of your blog is concerned. Apart from abiding by strict quality control, therefore, you also need to make sure that every guest post is appropriately optimized for search engines before it goes live on your blog.
If you don’t want to disturb the balance or ruin the unique quality of your blog, hiring a blog editor can prove to be a good idea.
Remember, it’s your blog at the end of the day. And only you are responsible for where you want to take your blog or how you want to grow it. But success can be achieved only when your readers are happy, keep their interest and go back satisfied every time they arrive, to come back again.
What’s your viewpoint on this topic? Please let me know your thoughts and opinions in comments.